AKProduct Designer

I draw for a living– write for prototyping– build for fun– trade to feel pain.

Work Experiences

May ‘23 – Current

Redesigning Utrust’s Crypto Payment Gateway

I conducted a thorough UX audit for all products and redesigned the Payment Gateway and Payment Flow in collaboration with the team. The major additions were integrating De-Fi wallets and improving navigation. User interviews validated assumptions, revealing preferences for personal wallets and Bitcoin for larger payments. The achievements included support for new currencies, a smoother payment flow, cost reduction, and improved customer support for authenticated users. Close collaboration with the team ensured a successful outcome.

MobileDesktopWeb

Creating the Design System of Utrust

At Utrust, inconsistent User Experience prompted a redesign and the creation of a comprehensive Design System. Following Atomic Design principles, the system offered adaptive components, while accessibility and a unified design language were emphasized. The impact was significant, with faster workflows and improved collaboration between designers and developers. The Design System continues to evolve and has been instrumental in revamping the Payment Gateway and developing a new product, with Storybook serving as a React Components hub for easy maintenance and documentation.

Building the Social App of GenZ

At Catch Social, we set out to create a unique social app with a real-world feel. We explored various design ideas, including a grid view where users could interact as they got closer to each other. However, after testing with real users, we decided to pivot to "Dance Floor," a 3D environment where people could dance and hang out with friends. Although it was fun, the 3D experience was heavy for devices. So, we pivoted again to "WDYT," a shared shopping experience where users could browse together and provide feedback. Throughout the journey, I learned a lot from my talented teammates and the challenges of creating a distinct social app.

iOSMobile

Making sure passwords are safe and sound

Password safety is a significant issue, and I've always admired a software engineer who provided detailed guides on internet-related topics. When this engineer mentioned working on an "Open-Source password vault," I eagerly offered my design assistance. We collaborated on this multi-platform application, which includes browser extensions for Chrome, Firefox, and Safari, mobile apps for iOS and Android, desktop apps for macOS and Windows, and a web app.

iOSmacOSBrowser ExtensionWeb

Rush

The most versatile Shopify shipment tracking software.

WebMobileDesktop

on the side

2022

feedbacks & testimonials

Slav StankovProduct Lead & Co-founder @ Rush

“Working with Ali Kemal (as UX Product Designer) was a real pleasure! He came up with very innovative, but still practical solutions. The figma prototype he provided was animated & prototyped, that really help us get a sense of the experience. All application components were ordered in a good fashion, and easy to follow. Not to mention, Ali provided not only what we requested in the product brief but pushed it in a way we hadn’t ourselves though of, and which ultimately resulted in a product which will be a delight for our users.”

Joao GoncalvesProduct Designer @ Utrust

I like how you keep asking for opinions on what you’re working on. All the times we’ve paired to review design changes or fixes on the HTP or the Payment Gateway have felt really productive. We feed off of each other’s ideas very well and we’ve come out of it with something great. You’re also always available to do it the other way around and helped me unlock the KYT actions feature for the MT when I was struggling with that for example. Your ability to deal with constant changes and just keep on delivering fast is also a great attribute.

Rita VilaçaQA & Delivery Manager @ Utrust

“The fact that AK joined with an incredible will to make things happen and to bring up new cool and up-to-date inputs, aligned with his specific knowledge about similar niche products, made all the difference and we can see it on the new Widget.”

Pierre DutheilProduct Manager @ Utrust

“From what I saw in the Widget screens, I think you’re bringing a real knowledge of web3 in general and that’s very useful. You helped clarifying the needs for the widget and that unlocked the redesign.”

I draw for a living– write for prototyping– build for fun– trade to feel pain.

Work Experiences

MetaEngine

MetaEngine

MultiversX

xMoney (acq. by MultiversX)

WDYT (Catch Social)

Rush

Catch Social

Atolye15

Redesigning Utrust’s Crypto Payment Gateway

Creating the Design System of Utrust

Building the Social App of GenZ

Making sure passwords are safe and sound

Rush

on the side

Crypto Icons Figma Plugin

Crypto Futures Trading Bot

Button Buddy

Making sure passwords are safe and sound

Checklist

Typping is competitive and addictive

feedbacks & testimonials

Book a free discovery call

I draw rectangles for a living– write for prototyping– build #??##*!& for fun– trade stonks to feel pain.

Work Experiences

MetaEngine

MetaEngine

MultiversX

xMoney (acq. by MultiversX)

WDYT (Catch Social)

Rush

Catch Social

Atolye15

Redesigning Utrust’s Crypto Payment Gateway

Creating the Design System of Utrust

Building the Social App of GenZ

Making sure passwords are safe and sound

Rush

on the side

Crypto Icons Figma Plugin

Crypto Futures Trading Bot

Button Buddy

Making sure passwords are safe and sound

Checklist

Typping is competitive and addictive

feedbacks & testimonials

Book a free discovery call

I draw for a living– write for prototyping– build for fun– trade to feel pain.